Branding Your Home for Sale
The Benefits to Realtors and Owners
When it is time to sell a property, the owner and their realtor need to attract as many potential buyers as possible, so that they can get the most bang for their investment. Simple enough but how do you attract more buyers? You target and brand for them.
Homes are distinct… different…
and each one has its own story to tell.
Even the most immaculate owner has their own sense of style and taste, not to mention the clutter that is inherent with a busy life. A great stager and photography pro can minimize the faults of a home and maximize the features that will drive traffic to the door and leave them imagining it as their own.
So how does the home branding process begin?
It begins with the realtor or developer they have developed their own brand and they have a great team. They send in a staging professional to decorate and transform the property into a place potential buyers (target market) can see themselves living in and owning. Then the creative photography and video specialists arrive to capture the unique features and focal points that are unique to the property and then the property is marketed effectively to create the stampede to the door.
Home branding helps in a challenging marketplace as well as it makes it easier to get higher offers and instigate bidding wars on properties, hence why the majority of top agents’ stage and use elite photographers on their properties. Branding photography and video/staging experts are essential and lead to the marketing stage of the property.
Buyers need to fall in love with a property.
The most meaningful way to differentiate your property from others competing in the market is to brand the home for sale with the leading local specialists. Not only will it be more memorable it will make a better impression on others.
We recommend all experienced Realtors brand themselves and the same is true for the properties they market. Why?
To separate the property from other homes on the market and in that area.
The perception of quality, the well-defined community and utility of the property make a home stand out from the rest of the noise. Whether it is a luxury home, first time buyer’s condo suite, or a complete teardown, there is distinct features in all properties and communities that can be targeted to the broadest range of people.
So, what are the benefits?
Here is the List of Benefits of Branded Homes for Sale
They…
sell for more
sell quicker
are more memorable
have more competing bids
showcase selling features
more positive testimonials
We have the pleasure of working with clients/realtors on their property branding plan. We recommend some incredible stagers (or which not to use), suggest the best photographers/cinematographers, and the best marketing tools to use (property brand specific).
Have an interesting property?? Contact us..
We are foto creativos focused on real estate and architecture. Come on by for the sublime photos, stay for the insights on photography, design, marketing and down payments.
Here is some further reading material:
https://www.nar.realtor/digital-cameras-photography
https://woolcott.ca/blog/professional-photography-matters-selling-home/
https://www.redesign4more.com/why-home-staging-is-a-must-infographic/
https://realestateagentu.com/11-incredible-home-staging-statistics/